- Identification of existing brand values, 'shots not taken' and ideal outcomes
- Building a vision, mission, purpose, internal + customer facing ethics operations manual
- A thorough competitive analysis
- Identifying the USP and MDP of the business
- Audience analysis - vertical and horizontal, demographics
- Building a solid company value proposition, supporting pillar statements and tagline
- Revising/unifying the visual brand - personality through choice of font, colour and imagery
At the end of the process after 4-5 hour long meetings, you'll receive:
- Documentation on how to use your brand effectively
- A map of key phrases, brand pillars and marketing statements you can use across your social media and website
- An understanding of your target audience, competition and how to be different
- Visual brand guidelines
- Empowerment to make your Property business consistent
- Confidence that any further branding from a graphic designer has a solid foundation and wont need replacing in a year or two
Your Brand Consultation Service
Invest an hour with me on a virtual call to evaluate if brand development and regular design is right for your business at the moment.
If other marketing areas are more of a priority, I can recommend an action plan to begin developing your brand in your own time. Available to book minimum 1 week in advance of the meeting.